Streamlining Global Merchandise Operations with an End-to-End B2B Platform

Client Overview

The client is a global platform that enables organizations to design, manage, and distribute branded merchandise for employees, customers, and events.

Headquartered in Europe, the company offers an end-to-end merchandise ecosystem covering product customization, order management, global logistics, and e-commerce distribution.

The platform supports thousands of companies across dozens of countries, including leading global enterprises. It is widely used by corporate organizations, retail brands, event organizers, and marketing agencies to manage large-scale merchandise programs efficiently.

Built on a modern ERP foundation, the platform provides a multi-tenant B2B infrastructure that allows multiple organizations to operate within a shared system while maintaining secure, isolated environments.

Through this solution, businesses can manage the full lifecycle of corporate merchandise, from product creation and catalog management to order processing and global fulfillment, ensuring consistency, scalability, and operational efficiency.

Business Challenge

As Monday Merch rapidly expanded its global client base, the platform needed to support increasingly complex operational requirements.

These included:

• managing a large volume of customized merchandise products
• supporting multiple corporate clients within a multi-tenant B2B platform
• automating procurement, manufacturing, and warehouse operations
• integrating with external e-commerce marketplaces and payment systems
• handling large-scale order processing from brands and their end users

The client required a scalable and flexible platform capable of managing the entire merchandise lifecycle from product configuration to fulfillment while supporting both B2B corporate clients and their end customers worldwide.

NSC Solution

NSC engineers joined the project to enhance the core platform architecture and backend capabilities built on Odoo ERP.

The team focused on developing platform modules, integrations, and automation mechanisms that enable the system to operate efficiently at global scale.

Multi-Tenant Merchandise Platform

At the core of the system is a multi-tenant B2B platform that allows multiple brands and organizations to manage their merchandise operations within a shared infrastructure.

Key capabilities include:

• Custom product configuration engine supporting variants, attributes, and dimensions
• Product catalog management across brands, collections, and tags
• Role-based access control for internal teams and client organizations
• Secure authentication using OAuth and JWT mechanisms with multi-factor security
• Centralized product and order management for multiple corporate clients

This architecture allows brands to maintain independent merchandise environments while leveraging the scalability of a unified platform.

Order & Procurement Management

To support complex merchandise production and fulfillment workflows, NSC implemented custom procurement and order management logic.

Key features include:

• end-to-end order lifecycle management from purchase to fulfillment
• automated procurement routing and inventory allocation
• stock routing between warehouses
• manufacturing enhancements (MRP) to support bundled product packs and merged packaging
• automated handling of product bundles and kits

These capabilities allow the platform to efficiently manage high-volume merchandise orders across multiple locations.

E-commerce & Marketplace Integration

The platform integrates with external commerce channels to streamline merchandise distribution.

Key integrations include:

• Shopify connector for synchronizing products, orders, and inventory
• Mollie payment gateway for secure payment processing
• SendCloud shipping integration for delivery management and logistics
• support for multiple marketplace instances across integrated commerce channels

In addition, the system provides built-in e-commerce functionality including:

• coupon and promotion management
• product packs and merchandise bundles
• storefront catalog management

Frontend Applications

The platform includes dedicated frontend applications designed for different user groups.

1. Customer Shop (Nuxt 3 + TypeScript)
   An e-commerce storefront where end users such as employees or customers of client brands can browse and purchase branded merchandise.
2. Platform Dashboard (Vue 3 + TypeScript)
   An administrative interface used by brands and internal teams to manage:

• product configuration and catalogs
• order processing workflows
• warehouse operations
• analytics and reporting

Integration Ecosystem & Platform Automation

To support large-scale operations, the platform relies on a robust integration and automation ecosystem.

Key components include:

• OCA REST Framework providing a scalable API layer
• OCA Connector Framework for marketplace and external system integrations
• Queue-based background job processing for asynchronous workflows
• Redis session management for improved performance and scalability
• database migration and performance optimization

These improvements allow the platform to handle high operational volumes while maintaining system stability and performance.

Technology Stack

Backend Platform

• Odoo ERP (Python)

Frontend Applications

• Vue 3
• Nuxt 3
• TypeScript

Infrastructure & Integration

• REST API (OCA REST Framework)
• OCA Connector Framework
• Redis session management
• Queue Jobs for background processing

Business Impact

Through the collaboration, NSC helped strengthen the technical foundation of a global merchandise management platform.

The improved system enables:

• centralized merchandise management for global companies
• scalable multi-tenant infrastructure for thousands of brands
• automated procurement and order fulfillment workflows
• seamless integration with e-commerce marketplaces and logistics providers

Today, the platform powers branded merchandise operations for companies worldwide, enabling organizations to efficiently manage merchandise programs for employees, customers, and events across multiple regions.